Prof Avinash has over 6 years of experience including 4 years in corporate and 2 years in academia. Before joining TAPMI, he completed his PhD from IIM Lucknow and worked as assistant professor at Jindal Global University. Prior to joining academia, he worked as deputy manager marketing & strategy in Mahindra and Mahindra Financial Services Ltd.Prof. Avinash has research publication in reputed international journals like European Journal of Marketing and Behaviour & Information Technology. His research interests are customer experience, political marketing and consumption under stress.
ABrand Management, Integrated Marketing Communication, B2B Marketing and Services Marketing
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Political marketing, consumption under stress.
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Coverage of ‘Consumption Coping during COVID’ research
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