Arakal is an economics graduate from Kerala University. An alumnus of XIMB, he completed his Ph.D. from SJMSOM-IIT Bombay. Prof. Arakal has worked for about twelve years in development and academic institutions. He has been associated with Pratham India Education Initiative(PIEI), Centurion School of Rural Enterprise Management(CSREM) and Xavier Institute of Management(XIMB). Over the years he has offered marketing courses to management graduates and training programmes to clients like Axis Bank, Kutchina, Western Odisha Rural Livelihoods Programme, Odisha Watershed Mission, STEMCOR, Indira Gandhi National Forest Academy to name a few. Prof. Arakal has also served as a consultant to clients like Vedanta Foundation, Nalco Foundation, Small Farmer’s Agribusiness Consortium, South Odisha Development Initiative (SODI) and Udoygini in the past.
Currently teaching Brand Management, Sales & Distribution Management, Rural Marketing and Marketing Management. Prof. Arakal has also offered the Consumer Behaviour course in the past.
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Research interests focus on issues connected to market access for the poor, decision making in resource poor contexts, marketing and public policy issues.
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Selected for the International Visitor’s Leadership Programme (IVLP) of the State Department, Government of the United States of America in April 2014. The programme was on the theme of “Cross Border Entrepreneurship”. Visited and learnt from small and large businesses across six states of the country. The enterprises were spread over the states of Arizona, California, Florida and Ohio. The programme was for a period of twenty-one days.
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