Manju Meenakshy has multifaceted experience with 14 years in academics and 4 years in the tourism industry. She holds a master’s degree in Tourism Administration from Pondicherry Central University. Her doctoral research is in the area of eWOM in Tourism from Symbiosis International (Deemed University), Pune. She is a recipient of the Junior Research Fellowship from UGC.
She has handled marketing courses for the graduate and undergraduate programs at ASMSOC – NMIMS, Mumbai. She has also taught graduate students at the SCMS Cochin School of Business, Kochi. She has handled sessions for Management Development Programs and contributed to Industry-funded research. Her experience in the tourism industry includes working with organizations such as SITA World Travel (I) Ltd, Airtravel Enterprises (I) Limited, and the District Tourism Promotion Council (Ministry of Tourism, Government of Kerala).
Consumer Behaviour, Services Marketing, Retail Management, Integrated Marketing Communications, Customer Relationship Management, and Tourism Marketing
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Consumer Behaviour in Tourism, Electronic Word-of-Mouth, Technology and Tourism
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